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Win and retain your customers
If you want to succeed, you need the tools to manage
all facets of your sales and marketing teams — and use your
contact information to create strategies that win and retain long-term
customers.
GoldMine®
Create Customers for Life
GoldMine® provides the tools businesses need to gather,
store and analyze customer information in order to win – and more importantly – retain customers.
Designed for small-to mid-sized companies, GoldMine® collects and
centralizes all information flowing through an organization; the
result is an internal organizational structure that has every
employee working at maximum effectiveness and efficiency. With
GoldMine®’s unique solution to managing prospect and client
information, teams can spend less time on administrative tasks
and more time realizing results.
Key Benefit:
 Reduce costs, shorten sales cycles, drive revenue.
High end result at an affordable price.
Putting valuable contact information at your
fingertips.
All documents and communication are available
and accessible from one location only, which saves time for
multiple departments.
Image. Customer Relationship Life Cycle
1. Marketing
• Generate more leads—Set
up, manage and execute more effective and repeatable marketing
campaigns.
• Capture and distribute leads—Easily
capture, qualify and distribute eads to your sales force from
your Web site or campaigns.
• Convert leads to sales—Simplify
and automate campaigns from lead incubation through close with
Automated Processes™.
• Analyze leads—Get a quick
view of campaign responses, potential sales and total campaign
effectiveness.
2. Sales
• Understand your customers — Get
a complete view of your customers and identify your premiere
customers. GoldMine centralizes all your contact information
and makes it available to your entire team.
• Increase productivity — Define
your business rules based on your workflow with Automated Processes.
Send customized e-mail, schedule appointments, print cover letters
and prompt your team for appropriate follow-up—automatically.
It’s like having a personal assistant for every employee.
• Close more deals — Track
leads from contact to contract, resulting in shortened sales
cycles and increased revenues.
3. Service and Support
• End-to-end solution — Combine
GoldMine® with the HEAT® Service & Support™ to
benefit from a complete customer management solution.
• Retain your customer — Earn
repeat business and keep valuable customers with higher customer
satisfaction.
• Customer focused — By
automating administrative tasks with GoldMine, you can concentrate
on customer relationships. GoldMine compiles client and prospect
histories to help you anticipate your customers’ needs.
4. Management
• Reporting and analytics — Concentrate
your efforts on the strategies that are delivering actual results.
• Identify opportunities — Gain
insight into potential opportunities from built-in analysis
and reporting capabilities.
• Analysis of won/loss details — Get
immediate updates for your pipeline and track products, prospects,
revenue potential and closing dates in real time.
Together with HEAT®, Goldmine® offers a complete CRM solution
that plots your clear path to success.
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